Are you revamping your website? Maybe you are looking to generate more qualified mortgage applications or open more accounts online?
Tools that guide people through the buying process and help connect them with the right products is a great place to start.
So now you’re trying to decide between Fintactix and Signal Intent? We’ve unpacked many of the key differences so you know exactly what to expect.
Some of the things we’ll cover:
- Performance & ROI
- Updates & Maintenance
Who Are They?
Who is Fintactix
Fintactix is a one-person company founded in 2011 by a former LeadFusion employee.
Fintactix is one of the oldest companies making financial calculators, the product offering has evolved over the years and now Fintactix offers a suite of products aimed at “financial experience management”. Their calculators check some boxes in the design category and are used by many of the largest banks and credit unions, however the technology hasn’t been updated in years and is built on iframes which makes connecting to existing systems and updating a challenge for today’s digital team.
Who is Signal Intent
Founded two years ago from former SEO and Content Marketers, Signal Intent is building the next generation of financial calculators. A digital native, born in the era of digital transformation where the customer experience and customer journey sit atop the list of strategic priorities.
Signal Intent was built out of frustration with the lack of easy-to-use financial calculators on the internet. We started by evaluating the UX/UI of design-first companies like Uber, Airbnb, and Apple. We talked to product designers, attended conferences, researched user behavior, and held interviews to understand what makes best-in-class tools so easy to use and simple to understand.
Signal Intent is the fastest-growing company in the space with the highest reviewed calculators on the internet.
SEO & iFrames
This one is very straightforward, if you care about SEO you should not use iFrames. Fintactix implements their calculators via iFrames – Google’s own webmaster says it best “you should not be using iFrames for display content on your website.”
Fintactix – One of the biggest drawbacks to Fintactix is iFrames. You wouldn’t put flash on your website the same way you wouldn’t put iFrames on a modern website.
Analytics & Insights
Can I measure the results of the calculators?
Fintactix – Fintactix does not provide any analytics to clients.
Signal Intent – Signal Intent provides a real-time dashboard of calculators – that modern technology also means that you can plug into Google Analytics and Google Tag Manager or other existing analytics systems.
Data & Insights
What analytics come included with the calculators?
Fintactix – Fintactix does not provide any analytics to clients.
Signal Intent – Signal Intent provides real-time analytics dashboards for each calculator. Views, Engagement, and Conversions for every calculator. In one place. You can also set events and use UTM parameters to track alongside Google Analytics. You’ll be able to track Applications, Click-through CTAs, Appointment Bookings, and Account Openings so you know exactly how these interactive calculators are driving action through your funnel.
Customization & Design
Is it easy to get the designs customized for my brand?
Signal Intent – Signal Intent enables marketers to whitelabel with your branding, colors, font, and logo on all of your calculators, without IT requests or learning how to code. Our flexible Calculator Editor makes it easy for marketers to make updates, edits, and changes to their calculators — all from a single platform.
“It was really easy for me to get started and get the information I needed. Unlike some other experiences, this felt more personalized — less of a sales pitch.”Kassandra Martin
Brand and Digital Strategy Manager at Direct Federal Credit Union
Calculator Management & Maintenance
How easy is it to make edits, updates, and changes once we’re live?
Fintactix – Typically requires an Application Administrator or an IT project owner who is responsible for the initial install, coding updates, consistently testing for bugs, and then fixing any bugs. This Admin is also responsible for finding any calculators that are broken or not functioning properly. If there is an issue, you will have to file a ticket and pay for the additional hours with your agency.
Signal Intent – We provide a dashboard where you can manage every calculator through a no-code platform – you can make edits or updates in minutes to your entire library without having to get a technical resource involved. We consistently QA test all live calculators for our clients proactively, identify any issues, and get them fixed with standard SLAs free of charge and automatically.
Custom Development Work
Do I need to have custom development work done?
Fintactix – Yes you will need to work with your IT team or web development agency to launch and make changes. This can add on costly development hours in addition to the initial costs of the calculators.
Signal Intent – You can choose templates, style the tools, and publish easily using a snippet that we auto-generate for you. That means you will have calculators live in minutes by using a simple no-code platform.
Is it easy for me to get these calculators live anywhere on my website?
Fintactix – You need to work with your IT team or web development agency to launch and make changes. This creates problems with speed to market and building out custom integrations on each page.
Signal Intent – Calculators will easily embed on any page of your website, see our publishing FAQ for any questions.
Switching from Fintactix to Signal Intent is easy
If I’m currently working with Fintactix, is it easy for me to swtich?
We make switching incredibly easy – we’ll work with you to identify the calculators you want to switch and help you build out your calculator library so everything looks great. Most of our teams are live within 2 weeks of signing on with Signal Intent.
Price & Contract Terms
How does pricing work? Am I locked into a big long-term contract?
Fintactix – Fintactix requires long-term contracts – either 1, 2, or 3 years with pricing based on asset size. With Fintactix you have to pay for an entire category of calculators, whether those calculators are performing or not.
Signal Intent – Signal Intent offers flexible month-to-month or annual options along with a no-risk free 30-day trial and free support for the entire partnership. You only pay for the calculators you use and have full flexibility to swap calculators anytime. The data is clear, you don’t need 40+ calculators to be successful, we recommend you focus on the top 10 highest performing calculators across your business instead of publishing 40+ across your website just because you can
Fintactix – If you are looking to check the box with financial calculators, save money, and you have access to a lot of development resources, Fintactix might be a good choice for you. Fintactix tools look OK but they don’t allow you to measure success or ROI. Fintactix clients should be careful to ensure they do not go out of scope, budget, and miss deadlines during implementation and for any ongoing maintenance/updates.
Signal Intent – If you are looking to grow deposits, increase applications online, and provide a great customer experience online, Signal Intent is likely a wise choice. Signal Intent delivers on the promise with tools that are beautifully designed, easy to use, and simple to understand.
Why Choose Signal Intent?
Other tools don’t help win more customers and they’re a pain to manage. Our tools are built to match people where they are on the customer journey – at every stage of the funnel.
That means you get more people to your website with SEO-optimized tools, you engage the people on your site with tools that are beautifully designed and easy to use, and you generate more leads with compelling CTAs to increase applications.
We’re the only company on the market that doesn’t use iFrames, a completely outdated web technology that was built in the 1990s and provides no SEO value whatsoever.
As a financial institution – your job is made simpler with easy-to-use templates designed to help you increase conversions, faster. Adding and updating calculators is a breeze with the ability to easily edit the copy, font, colors, calls-to-action – all in one place.
As a human – people have questions and the answers shouldn’t be complicated. Our tools are professionally designed, have fewer inputs to increase completion rates, more accurate assumptions, faster loading times, and provide an overall better buying experience. People are looking to find personalized answers in the right place, at the right time.
Curious to see how Signal Intent makes it all happen?
Start a No Risk 30-day Free Trial here and customize your first calculator in the next 10 minutes.
Best case, you may find your next favorite technology partner to make your life easier.
Worst case, you’ll learn why so many companies are making the switch.