Chimney Home

Make digital banking your #1 source of home loans

Turn your banking app into a must-have for homeowners—grow engagement, increase loan volume, and equip your team with essential property data, insights and automation.

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See it in action

2X winner Finovate Best of Show

Trusted by the top digital banking providers

Benefits

Accelerate digital engagement and loan growth

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Better digital experience

Turn your app into a must have tool for homeowners.

Increase home loans

Make digital banking your most effective home loan channel.

Gain a competitive edge

Stay top of mind with automated engagement and lead gen.

Fast & easy integration

Get up and running in just 30 days—no developers needed.

Digital Banking Features

Offer the financial tools homeowners need

Easily upgrade your banking app with an engaging homeowner dashboard with home value, equity, targeted emails and personalized offers.

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Home value tracking

Drive proven engagement with home value tracking in your app, powered by Chimney's industry-leading AVM model.

Home equity insights

Give homeowners an accurate picture of the equity they can borrow, tailored to your lending criteria.

Personalized education and guidance

Offer personalized education and guidance to help homeowners make financial decisions with confidence.

Engaging email alerts

Send targeted, timely and high converting offers to homeowners, while saving hours of time to launch one-off campaigns.

“Direct FCU is proud to partner with Chimney to deliver innovative digital banking features to members. This partnership represents our commitment to delivering a best-in-class digital experience, and we couldn’t be more excited.”

Kassandra Martin

VP Experience, Direct FCU

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93%

CSAT rating

30%

weekly active users

70%

email open rates

40%

lift in HELOC volume

Automated Campaigns

Put borrower engagement on autopilot

Stay ahead of the competition with targeted, timely emails and alerts - sending the right message at the right time.

Boost conversions with personalized, data-driven campaigns.

Save hours each month with automated alerts.

Lower acquisition costs with advanced targeting.

Home Value Change Alerts

Notify homeowners when their home value changes.

Mortgage Refinance Savings

Engage homeowners with refinancing opportunities when they would save.

Debt Consolidation

Encourage equity usage to pay off high interest credit card debt.

Goal Based Campaigns

Encourage equity usage to pay off high interest credit card debt.

Centralized Platform

Break down silos with a centralized platform

Easily launch, manage and measure from a single, centralized platform.

Customize your settings to match your brand look and feel.

Create, edit or update offers from your account.

Measure performance in your analytics dashboard.

Targeted Offers

Match borrower needs with the right financial products.

Performance Analytics

Track performance and ROI directly within the platform.

Custom Journeys

Guide high-intent borrowers from your app to the next step.

Borrower Alerts

Guide high-intent borrowers from your app to the next step.

Property Intelligence

Actionable Insights and Intelligence

Focus on on high-potential account holders with data-driven precision—no more sifting through spreadsheets or doing manual research.

Homeowner Insights

Access real-time property data to make informed lending decisions.

Industry Leading AVM

Our proprietary Chimney Estimate covers 98% of the residential U.S.

Borrower Intent Signals

Easily identify account holder with high borrowing potential.

Competitive Intelligence

Use market insights to gain a strategic advantage.

Use Cases

Supercharge digital loan generation

Boost engagement, streamline processes, and drive growth across teams.

Increase app adoption, usage and ratings

Make your banking app essential, more engaging, while increasing satisfaction and app store ratings.

Increase digital banking usage and adoption

Drive up your app rating and NPS

Engage, delight and cross-sell more account holders

Put borrower engagement, retention & cross-sell on autopilot

Driving loan growth, empower loan officers, and deliver competitive loan offers.

Drive loan growth with powerful targeting.

Enhance sales productivity with qualified leads.

Provide competitive loan offers through data-driven insights.

Level up your marketing strategy

Marketers aim to increase conversions, automate campaigns, and boost ROI.

Boost conversions with personalized, data-driven campaigns.

Save time by running campaigns automatically.

Lower acquisition costs with personalized targeting.