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Because every month, over 2 million people search for financial calculators, and only a handful of financial institutions are positioned to meet this demand with best-in-class digital tools.
And if you’re not offering a best-in-class experience, you’re facing an uphill battle against Nerdwallet and Bankrate, who dominate search for questions related to the same products and services that you offer.
Jane has just experienced a major life milestone - she got married and is now ready to buy her first home. Eager to make an informed decision, she begins with broad searches like “How much home can I afford?” and “Monthly mortgage payment calculator.” She quickly finds top-ranking blogs, articles, and videos offering generic advice, but Jane needs more personalized insights.
As she progresses through her search, Jane looks for tools that can help her understand her unique financial situation. She turns to mortgage affordability calculators to confirm her budget, monthly payment calculators to see how different loan terms might affect her cash flow, and mortgage payoff calculators to project how quickly she could become mortgage-free.
With this knowledge, Jane starts comparing lenders. She reads reviews on third-party sites, checks customer testimonials, and even explores online forums for personal anecdotes. Throughout this process, Jane notices that financial institutions offering modern, user-friendly calculators make it easier for her to estimate costs, compare interest rates, and plan for future scenarios.
Feeling more confident about her options, Jane is poised to take the next step. Because she has access to practical, interactive calculators and clear guidance, she’s more inclined to trust—and eventually choose—the financial institution that offers the best resources to support her home-buying journey from start to finish.
The buying process begins online, and if you’re not positioned throughout the earliest stages of the process, your likelihood of converting a new account holder decreases.
If you do have calculators, there’s a high likelihood your tools lack a modern UX/UI, robust analytics capabilities, and the ability to support a broader marketing strategy—like including calculators in campaigns, product pages, and promotions.
Chimney’s calculators are more than a quick fix. It’s a response to the bigger marketing challenge facing most banks and credit unions - limited websites, limited campaigns, and an overreliance on limited relationship-building strategies. You need personalized, interactive experiences that answer the real questions your account holders have.
A financial calculator is the perfect way to check these boxes, but most calculators fall short. Every month, 2 million people search for financial tools, and 9 out of 10 use a financial calculator during a major purchase. Despite this demand, calculators often don’t deliver the results you need:
1. They’re old and confusing. Many were built a decade ago, leaving visitors frustrated or uncertain.
2. They’re poorly designed. Think Windows 98 aesthetics that turn off modern users.
3. They generate no ROI. Static calculators rarely connect people to the right product at the right time.
That’s why we built Chimney. We provide modern, interactive calculators that drive marketing success in three key areas:
• Growth: Attract more visitors, engage them with personalized insights, and convert them into leads, loans, or applications.
• Experience: Deliver a user-friendly interface that enhances member satisfaction, digital engagement, and long-term retention.
• Efficiency: Save time and money with no-code updates, streamlined management, and real-time analytics to prove ROI.
Here’s how it works. Chimney gives you access to a library of calculators you can embed anywhere on your website—product pages, campaigns, landing pages—without needing dev or agency support. Our performance analytics show exactly how these tools contribute to your bottom line, so you can optimize campaigns based on real data.
Picture this: Instead of sending people to outdated, off-brand calculators, you invite them to an interactive experience that helps them answer questions—like “How much can I afford?” or “How quickly can I pay off my loan?”—and then guides them to the next best step. It’s a simple but powerful way to offer real value, stand out from competitors, and convert digital traffic into meaningful relationships.
It’s time to put an end to generic, underperforming calculators. If you want to capture today’s online buyer—someone like Jane—you need modern, high-converting tools that slot seamlessly into a broader digital marketing strategy. Chimney was built to help you do exactly that.
Ready to leave outdated calculators in the past?
Don’t let Nerdwallet and Bankrate own the conversation. Meet your current and future account holders where they are—and win them over—by offering best-in-class calculators powered by Chimney.
