In 2020, the $950 million Beaumont, Texas-based Mobiloil Credit Union was in the process of updating its website.
“To be honest, many of the options we found felt archaic. Something you would pull from the early 2000s, and we wanted a calculator that looked as fresh as our new website but is also intuitive and easy to use for our members. On the back end, we wanted more than just a calculator, but a product that could help drive results.”
Cody Buchholz
Vice President, Marketing at Mobiloil Credit Union
Mobiloil Credit Union, chartered in 1935 as Magnolia Employees Beaumont Texas Federal Credit Union, implemented Chimney as part of a complete overhaul of its website, which it officially launched in December 2020. Today, the credit union has more than 65,000 members, a dozen branches and serves eight counties in southeastern Texas.
The credit union can also leverage the data to do a trend analysis, incorporating information such as what part of the month they see a lift in calculator usage and applying that knowledge to how they advertise.
“While we really only have one full quarter of data at this point, we’ve had over 26,000 unique uses and we’re seeing conversions as high as 4%. As we continue to find best practices, I believe these numbers will only improve.”
Cody Buchholz
Vice President, Marketing at Mobiloil Credit Union
Like the rest of the industry, COVID-19 impacted Mobiloil Credit Union’s operations, noted Buchholz.
“I would be naive to think COVID didn’t have some impact on our roadmap. Adjusting to Zoom calls, working from home, definitely took some adjustment (and) extended time of implementation, etc...but Chimney's team was easy to work with, always willing to hop on a call if we had questions, and provided best practices to kick-start our success.”
Cody Buchholz
Vice President, Marketing at Mobiloil Credit Union
Buchholz explained having a product that literally took just a few minutes to add to the Mobiloil Credit Union website definitely made it one less hurdle to overcome during its site launch. In addition,
“the backend of the product is easy to understand and use as well, which made the learning curve a nonissue.”
Cody Buchholz
Vice President, Marketing at Mobiloil Credit Union
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