Success is different for every business, but the ability to find new customers and guide them through the buying process is core to the success of any business.
We focus on delivering value across three core pillars:
The customer journey, simplified, is a series of questions that your future customers need answered. We help you provide financial guidance at every stage of the buying process. Whether it’s getting more people to your website at the top of the funnel, engaging visitors once they’re on your website with interactive tools, or converting qualified leads at the bottom of the funnel by generating more applications, we can help.
Our customers measure success through leads at the top of the funnel all the way through to conversions, applications, and online account openings. We help you with:
The customer experience is the sum of all the touch points someone has with your company. We allow you to provide a simple, modern, on-brand experience across your digital channels. Your customers are looking for answers at life’s biggest moments, we allow you to provide those answers with interactive tools that are beautifully designed, easy to use, and simple to understand.
Our customers measure this through NPS, time on site, pages per visit, and average engaged time on site. Our tools are:
Digital transformation is about owning your technology, not letting your technology own you. We’ve simplified everything to put you in control with the industry’s only Financial Guidance Platform — meaning no more long developer queues and complicated code installs. Now you can launch, manage, and measure beautiful financial tools in one place.
Our customers measure this through operational efficiency, developer hours, ease of use, and hours saved. We help you:
The competitive landscape for financial institutions is getting more crowded by the day. Our customers love working with us because we allow them to attract, engage, and convert new customers and members across the entire funnel.
One of the biggest challenges digital marketers at financial institutions face is how to win more customers online:
Problem 1 (Top of the funnel) Lack of qualified traffic
How we help you increase traffic + SEO: Generate more organic traffic and rank higher for key terms by publishing indexable, SEO-friendly content. Success metrics include:
Problem 2 (Middle of the funnel) Not enough engagement online
How we help you improve the digital experience: Become a trusted resource and build deeper relationships by providing answers across key life moments. We measure success by:
Problem 3 (Bottom of the funnel) Not enough qualified leads & conversions
How we help you generate more qualified leads: Support the entire journey by providing people with the right information, in the right place, at the right time.
Problem 4 (Digital Transformation) Frustrating marketing technology
How we help you take control of your marketing technology: You can use our no-code platform without engaging your agency or a back-end developer.
Every person that buys Chimney will get the primary value from one of these areas. They most likely will get value in more than one (even potentially all four).
So now you know why we exist and how we can help. Up next? Dive into what your options are for calculators today.
