Testimonials

"The staff have all been so friendly and knowledgeable. The calculators are java script and not iframes. The kickoff meetings have been super informative. The analytics we receive from your calculators are like nothing we have ever seen before in a calculator.”

ELGA CU

User Experience Design Specialist

Adam Szives

Read Case Study

"I do a lot of onboarding and working with vendors, and I think this one was the simplest out of all of them. We got exactly what we wanted out of this relationship and engagement with Chimney. We really needed updated calculators. And who better than Chimney to pull that off?”

ADP

Digital Marketing Senior Manager

Joe Raitano

Read Case Study

"Chimney calculators are very easy to embed on the page, work great, and match up with our offerings. They've been really easy to use and it's been cool to see some applications coming through them as well."

Maine Savings Federal Credit Union

Vice President of Marketing Strategy

Cole Clement

Read Case Study

"Our application growth for pages with calculators continues to show their value. The Chimney team is awesome to work with and continue to be amazing partners."

VyStar Credit Union

Senior Digital Product Manager

Stephanie Holbrook

Read Case Study

“The setup experience with Chimney has been fantastic—super intuitive on the back end and incredibly easy to integrate into our site.”

California Credit Union

AVP, Digital Marketing

Jeb Greenberg

Read Case Study

“Why try to reinvent the wheel when there’s already a capability in the marketplace to immediately begin creating value?”

Digital Growth Institute

Founder and CEO

James Robert Lay

Read Case Study

“Our partnership with Chimney was important to give our customers tools to understand how our banking products can impact their financial journey. Through Chimney’s tools, we’re seeing an 8% CTR from website visitors.”

First Federal Bank of Kansas City

Marketing Director

Stuart Bilan

Read Case Study

“Credit union members are looking to partner with financial institutions that give them greater insights, convenience, and tools. Chimney Home delivers on this while helping credit unions boost brand loyalty, digital growth, and the member experience.”

Curql Collective

President and CEO

Nick Evens

Read Case Study

“We sought a vendor that could act as an extension of our team, fostering increased collaboration and a free flow of ideas to develop solutions that enhance our users' digital experience.”

VyStar Credit Union

Senior Digital Product Manager

Stephanie Holbrook

Read Case Study

“Chimney’s technology stood out because it’s simple, actionable, and deeply integrated with how our members already use our digital banking app today. Chimney is delivering a cross-functional tool that benefits multiple departments.”

BCU

Chief Digital Officer

Bhavna Guglani

Read Case Study

"Chimney’s solution isn’t the hardest to implement, plus there’s some revenue on the other side of that. There’s a really slow hanging fruit from a revenue potential standpoint."

Digital Banking Report

CEO

Jim Marous

Read Case Study

"This partnership represents our commitment to delivering cutting-edge financial services and a best-in-class seamless digital experience to our members, and we couldn’t be more excited.”

Direct Federal Credit Union

AVP, UX Architecture, Design, and Analytics

Kassandra Martin

Read Case Study

“Integrating Chimney’s MyHomeTracker solution into our digital banking platform empowers users with valuable insights about their home while also delivering personalized financial education and offers, all seamlessly within their digital banking experience.”

Lumin Digital

Chief Product Officer

Sean Weadock

Read Case Study

"Financial education is key—and our partnership with Chimney will soon empower homeowners with personalized financial insights, helping them reach their financial goals by delivering the resources they need to maximize their home’s value and equity.”

Financial Plus Credit Union

SVP of Technology & Innovation

Jessica McNier

Read Case Study

“Alkami believes innovation unlocks new growth opportunities and enhances account holder experiences. Chimney’s platform exemplifies this and delivers a tool that supports homeowners’ financial journeys and deepens relationships.”

Alkami

Co-founder, Chief Strategy and Product Officer

Stephen Bohanon

Read Case Study

"My father in law is one of the most quiet and anti change people in the world. He loves the MyHomeTracker so much that he's actually moving all of his finances to financial plus because his other credit unions are not doing this type of thing.”

Financial Plus Credit Union

Digital Manager

Chris Wheeler

Read Case Study

“I don't have to go out to Zillow anymore. I don't have to do that. I just have to open up my, you know, my online banking and we're good to go. Which is fabulous.”

Financial Plus Credit Union

Chief Lending Officer

Rachelle Kippe

Read Case Study

“Chimney just delivers, the technology is great to work with and the team is even better.”

Zag Interactive

VP Marketing

Michelle Brown

Read Case Study

“We know the engagement is better than before we started with Chimney.”

First Foundation Bank

VP, Senior Marketing Manager

Heather Tice

Read Case Study

“Our developers mentioned how easily these calculators were to work with and implement when we redesigned our website this year.”

Dime Community Bank

Vice President, Digital Marketing Officer

Steven Miley

Read Case Study

“The backend of the product is easy to understand and use as well, which made the learning curve a nonissue.”

Rave Financial

Vice President, Marketing

Cody Buchholz

Read Case Study

“The calculators are instrumental in building out our vision for being an educational resource to those who are looking to better understand the world of banking. Everyone at First Foundation was very excited about the features and functionality that the calculators brought.”

First Foundation Bank

Head of Digital

Alyssa Haney

Read Case Study

"The staff have all been so friendly and knowledgeable. The calculators are java script and not iframes. The kickoff meetings have been super informative. The analytics we receive from your calculators are like nothing we have ever seen before in a calculator.”

ELGA CU

User Experience Design Specialist

Adam Szives

Read Case Study

"Chimney calculators are very easy to embed on the page, work great, and match up with our offerings. They've been really easy to use and it's been cool to see some applications coming through them as well."

Maine Savings Federal Credit Union

Vice President of Marketing Strategy

Cole Clement

Read Case Study

"Our application growth for pages with calculators continues to show their value. The Chimney team is awesome to work with and continue to be amazing partners."

VyStar Credit Union

Senior Digital Product Manager

Stephanie Holbrook

Read Case Study

“The setup experience with Chimney has been fantastic—super intuitive on the back end and incredibly easy to integrate into our site.”

California Credit Union

AVP, Digital Marketing

Jeb Greenberg

Read Case Study

“We sought a vendor that could act as an extension of our team, fostering increased collaboration and a free flow of ideas to develop solutions that enhance our users' digital experience.”

VyStar Credit Union

Senior Digital Product Manager

Stephanie Holbrook

Read Case Study

“Chimney’s technology stood out because it’s simple, actionable, and deeply integrated with how our members already use our digital banking app today. Chimney is delivering a cross-functional tool that benefits multiple departments.”

BCU

Chief Digital Officer

Bhavna Guglani

Read Case Study

"This partnership represents our commitment to delivering cutting-edge financial services and a best-in-class seamless digital experience to our members, and we couldn’t be more excited.”

Direct Federal Credit Union

AVP, UX Architecture, Design, and Analytics

Kassandra Martin

Read Case Study

"Financial education is key—and our partnership with Chimney will soon empower homeowners with personalized financial insights, helping them reach their financial goals by delivering the resources they need to maximize their home’s value and equity.”

Financial Plus Credit Union

SVP of Technology & Innovation

Jessica McNier

Read Case Study

"My father in law is one of the most quiet and anti change people in the world. He loves the MyHomeTracker so much that he's actually moving all of his finances to financial plus because his other credit unions are not doing this type of thing.”

Financial Plus Credit Union

Digital Manager

Chris Wheeler

Read Case Study

“I don't have to go out to Zillow anymore. I don't have to do that. I just have to open up my, you know, my online banking and we're good to go. Which is fabulous.”

Financial Plus Credit Union

Chief Lending Officer

Rachelle Kippe

Read Case Study

“The backend of the product is easy to understand and use as well, which made the learning curve a nonissue.”

Rave Financial

Vice President, Marketing

Cody Buchholz

Read Case Study

“Our partnership with Chimney was important to give our customers tools to understand how our banking products can impact their financial journey. Through Chimney’s tools, we’re seeing an 8% CTR from website visitors.”

First Federal Bank of Kansas City

Marketing Director

Stuart Bilan

Read Case Study

“We know the engagement is better than before we started with Chimney.”

First Foundation Bank

VP, Senior Marketing Manager

Heather Tice

Read Case Study

“Our developers mentioned how easily these calculators were to work with and implement when we redesigned our website this year.”

Dime Community Bank

Vice President, Digital Marketing Officer

Steven Miley

Read Case Study

“The calculators are instrumental in building out our vision for being an educational resource to those who are looking to better understand the world of banking. Everyone at First Foundation was very excited about the features and functionality that the calculators brought.”

First Foundation Bank

Head of Digital

Alyssa Haney

Read Case Study

“Why try to reinvent the wheel when there’s already a capability in the marketplace to immediately begin creating value?”

Digital Growth Institute

Founder and CEO

James Robert Lay

Read Case Study

“Credit union members are looking to partner with financial institutions that give them greater insights, convenience, and tools. Chimney Home delivers on this while helping credit unions boost brand loyalty, digital growth, and the member experience.”

Curql Collective

President and CEO

Nick Evens

Read Case Study

“Chimney’s technology stood out because it’s simple, actionable, and deeply integrated with how our members already use our digital banking app today. Chimney is delivering a cross-functional tool that benefits multiple departments.”

BCU

Chief Digital Officer

Bhavna Guglani

Read Case Study

"Chimney’s solution isn’t the hardest to implement, plus there’s some revenue on the other side of that. There’s a really slow hanging fruit from a revenue potential standpoint."

Digital Banking Report

CEO

Jim Marous

Read Case Study

"This partnership represents our commitment to delivering cutting-edge financial services and a best-in-class seamless digital experience to our members, and we couldn’t be more excited.”

Direct Federal Credit Union

AVP, UX Architecture, Design, and Analytics

Kassandra Martin

Read Case Study

“Integrating Chimney’s MyHomeTracker solution into our digital banking platform empowers users with valuable insights about their home while also delivering personalized financial education and offers, all seamlessly within their digital banking experience.”

Lumin Digital

Chief Product Officer

Sean Weadock

Read Case Study

"Financial education is key—and our partnership with Chimney will soon empower homeowners with personalized financial insights, helping them reach their financial goals by delivering the resources they need to maximize their home’s value and equity.”

Financial Plus Credit Union

SVP of Technology & Innovation

Jessica McNier

Read Case Study

“Alkami believes innovation unlocks new growth opportunities and enhances account holder experiences. Chimney’s platform exemplifies this and delivers a tool that supports homeowners’ financial journeys and deepens relationships.”

Alkami

Co-founder, Chief Strategy and Product Officer

Stephen Bohanon

Read Case Study

"My father in law is one of the most quiet and anti change people in the world. He loves the MyHomeTracker so much that he's actually moving all of his finances to financial plus because his other credit unions are not doing this type of thing.”

Financial Plus Credit Union

Digital Manager

Chris Wheeler

Read Case Study

“I don't have to go out to Zillow anymore. I don't have to do that. I just have to open up my, you know, my online banking and we're good to go. Which is fabulous.”

Financial Plus Credit Union

Chief Lending Officer

Rachelle Kippe

Read Case Study

"The staff have all been so friendly and knowledgeable. The calculators are java script and not iframes. The kickoff meetings have been super informative. The analytics we receive from your calculators are like nothing we have ever seen before in a calculator.”

ELGA CU

User Experience Design Specialist

Adam Szives

Read Case Study

"I do a lot of onboarding and working with vendors, and I think this one was the simplest out of all of them. We got exactly what we wanted out of this relationship and engagement with Chimney. We really needed updated calculators. And who better than Chimney to pull that off?”

ADP

Digital Marketing Senior Manager

Joe Raitano

Read Case Study

"Chimney calculators are very easy to embed on the page, work great, and match up with our offerings. They've been really easy to use and it's been cool to see some applications coming through them as well."

Maine Savings Federal Credit Union

Vice President of Marketing Strategy

Cole Clement

Read Case Study

"Our application growth for pages with calculators continues to show their value. The Chimney team is awesome to work with and continue to be amazing partners."

VyStar Credit Union

Senior Digital Product Manager

Stephanie Holbrook

Read Case Study

“The setup experience with Chimney has been fantastic—super intuitive on the back end and incredibly easy to integrate into our site.”

California Credit Union

AVP, Digital Marketing

Jeb Greenberg

Read Case Study

“Why try to reinvent the wheel when there’s already a capability in the marketplace to immediately begin creating value?”

Digital Growth Institute

Founder and CEO

James Robert Lay

Read Case Study

“Our partnership with Chimney was important to give our customers tools to understand how our banking products can impact their financial journey. Through Chimney’s tools, we’re seeing an 8% CTR from website visitors.”

First Federal Bank of Kansas City

Marketing Director

Stuart Bilan

Read Case Study

“We sought a vendor that could act as an extension of our team, fostering increased collaboration and a free flow of ideas to develop solutions that enhance our users' digital experience.”

VyStar Credit Union

Senior Digital Product Manager

Stephanie Holbrook

Read Case Study

“Chimney’s technology stood out because it’s simple, actionable, and deeply integrated with how our members already use our digital banking app today. Chimney is delivering a cross-functional tool that benefits multiple departments.”

BCU

Chief Digital Officer

Bhavna Guglani

Read Case Study

"Chimney’s solution isn’t the hardest to implement, plus there’s some revenue on the other side of that. There’s a really slow hanging fruit from a revenue potential standpoint."

Digital Banking Report

CEO

Jim Marous

Read Case Study

"This partnership represents our commitment to delivering cutting-edge financial services and a best-in-class seamless digital experience to our members, and we couldn’t be more excited.”

Direct Federal Credit Union

AVP, UX Architecture, Design, and Analytics

Kassandra Martin

Read Case Study

“Chimney just delivers, the technology is great to work with and the team is even better.”

Zag Interactive

VP Marketing

Michelle Brown

Read Case Study

“We know the engagement is better than before we started with Chimney.”

First Foundation Bank

VP, Senior Marketing Manager

Heather Tice

Read Case Study

“Our developers mentioned how easily these calculators were to work with and implement when we redesigned our website this year.”

Dime Community Bank

Vice President, Digital Marketing Officer

Steven Miley

Read Case Study

“The backend of the product is easy to understand and use as well, which made the learning curve a nonissue.”

Rave Financial

Vice President, Marketing

Cody Buchholz

Read Case Study

“The calculators are instrumental in building out our vision for being an educational resource to those who are looking to better understand the world of banking. Everyone at First Foundation was very excited about the features and functionality that the calculators brought.”

First Foundation Bank

Head of Digital

Alyssa Haney

Read Case Study

"Our application growth for pages with calculators continues to show their value. The Chimney team is awesome to work with and continue to be amazing partners."

VyStar Credit Union

Senior Digital Product Manager

Stephanie Holbrook

Read Case Study

“We sought a vendor that could act as an extension of our team, fostering increased collaboration and a free flow of ideas to develop solutions that enhance our users' digital experience.”

VyStar Credit Union

Senior Digital Product Manager

Stephanie Holbrook

Read Case Study

"This partnership represents our commitment to delivering cutting-edge financial services and a best-in-class seamless digital experience to our members, and we couldn’t be more excited.”

Direct Federal Credit Union

AVP, UX Architecture, Design, and Analytics

Kassandra Martin

Read Case Study

“We know the engagement is better than before we started with Chimney.”

First Foundation Bank

VP, Senior Marketing Manager

Heather Tice

Read Case Study

“Our developers mentioned how easily these calculators were to work with and implement when we redesigned our website this year.”

Dime Community Bank

Vice President, Digital Marketing Officer

Steven Miley

Read Case Study

“The backend of the product is easy to understand and use as well, which made the learning curve a nonissue.”

Rave Financial

Vice President, Marketing

Cody Buchholz

Read Case Study

Fill out the form below to get the full list

"The staff have all been so friendly and knowledgeable. The calculators are java script and not iframes. The kickoff meetings have been super informative. The analytics we receive from your calculators are like nothing we have ever seen before in a calculator.”

"I do a lot of onboarding and working with vendors, and I think this one was the simplest out of all of them. We got exactly what we wanted out of this relationship and engagement with Chimney. We really needed updated calculators. And who better than Chimney to pull that off?”

"Chimney calculators are very easy to embed on the page, work great, and match up with our offerings. They've been really easy to use and it's been cool to see some applications coming through them as well."

"Our application growth for pages with calculators continues to show their value. The Chimney team is awesome to work with and continue to be amazing partners."

“The setup experience with Chimney has been fantastic—super intuitive on the back end and incredibly easy to integrate into our site.”

“Why try to reinvent the wheel when there’s already a capability in the marketplace to immediately begin creating value?”

“Our partnership with Chimney was important to give our customers tools to understand how our banking products can impact their financial journey. Through Chimney’s tools, we’re seeing an 8% CTR from website visitors.”

“Credit union members are looking to partner with financial institutions that give them greater insights, convenience, and tools. Chimney Home delivers on this while helping credit unions boost brand loyalty, digital growth, and the member experience.”

“We sought a vendor that could act as an extension of our team, fostering increased collaboration and a free flow of ideas to develop solutions that enhance our users' digital experience.”

“Chimney’s technology stood out because it’s simple, actionable, and deeply integrated with how our members already use our digital banking app today. Chimney is delivering a cross-functional tool that benefits multiple departments.”

"Chimney’s solution isn’t the hardest to implement, plus there’s some revenue on the other side of that. There’s a really slow hanging fruit from a revenue potential standpoint."

"This partnership represents our commitment to delivering cutting-edge financial services and a best-in-class seamless digital experience to our members, and we couldn’t be more excited.”

“Integrating Chimney’s MyHomeTracker solution into our digital banking platform empowers users with valuable insights about their home while also delivering personalized financial education and offers, all seamlessly within their digital banking experience.”

"Financial education is key—and our partnership with Chimney will soon empower homeowners with personalized financial insights, helping them reach their financial goals by delivering the resources they need to maximize their home’s value and equity.”

“Alkami believes innovation unlocks new growth opportunities and enhances account holder experiences. Chimney’s platform exemplifies this and delivers a tool that supports homeowners’ financial journeys and deepens relationships.”

"My father in law is one of the most quiet and anti change people in the world. He loves the MyHomeTracker so much that he's actually moving all of his finances to financial plus because his other credit unions are not doing this type of thing.”

“I don't have to go out to Zillow anymore. I don't have to do that. I just have to open up my, you know, my online banking and we're good to go. Which is fabulous.”

“Chimney just delivers, the technology is great to work with and the team is even better.”

“We know the engagement is better than before we started with Chimney.”

“Our developers mentioned how easily these calculators were to work with and implement when we redesigned our website this year.”

“The backend of the product is easy to understand and use as well, which made the learning curve a nonissue.”

“The calculators are instrumental in building out our vision for being an educational resource to those who are looking to better understand the world of banking. Everyone at First Foundation was very excited about the features and functionality that the calculators brought.”

"The staff have all been so friendly and knowledgeable. The calculators are java script and not iframes. The kickoff meetings have been super informative. The analytics we receive from your calculators are like nothing we have ever seen before in a calculator.”

"Chimney calculators are very easy to embed on the page, work great, and match up with our offerings. They've been really easy to use and it's been cool to see some applications coming through them as well."

"Our application growth for pages with calculators continues to show their value. The Chimney team is awesome to work with and continue to be amazing partners."

“The setup experience with Chimney has been fantastic—super intuitive on the back end and incredibly easy to integrate into our site.”

“We sought a vendor that could act as an extension of our team, fostering increased collaboration and a free flow of ideas to develop solutions that enhance our users' digital experience.”

“Chimney’s technology stood out because it’s simple, actionable, and deeply integrated with how our members already use our digital banking app today. Chimney is delivering a cross-functional tool that benefits multiple departments.”

"This partnership represents our commitment to delivering cutting-edge financial services and a best-in-class seamless digital experience to our members, and we couldn’t be more excited.”

"Financial education is key—and our partnership with Chimney will soon empower homeowners with personalized financial insights, helping them reach their financial goals by delivering the resources they need to maximize their home’s value and equity.”

"My father in law is one of the most quiet and anti change people in the world. He loves the MyHomeTracker so much that he's actually moving all of his finances to financial plus because his other credit unions are not doing this type of thing.”

“I don't have to go out to Zillow anymore. I don't have to do that. I just have to open up my, you know, my online banking and we're good to go. Which is fabulous.”

“The backend of the product is easy to understand and use as well, which made the learning curve a nonissue.”

“Our partnership with Chimney was important to give our customers tools to understand how our banking products can impact their financial journey. Through Chimney’s tools, we’re seeing an 8% CTR from website visitors.”

“We know the engagement is better than before we started with Chimney.”

“Our developers mentioned how easily these calculators were to work with and implement when we redesigned our website this year.”

“The calculators are instrumental in building out our vision for being an educational resource to those who are looking to better understand the world of banking. Everyone at First Foundation was very excited about the features and functionality that the calculators brought.”

“Why try to reinvent the wheel when there’s already a capability in the marketplace to immediately begin creating value?”

“Credit union members are looking to partner with financial institutions that give them greater insights, convenience, and tools. Chimney Home delivers on this while helping credit unions boost brand loyalty, digital growth, and the member experience.”

“Chimney’s technology stood out because it’s simple, actionable, and deeply integrated with how our members already use our digital banking app today. Chimney is delivering a cross-functional tool that benefits multiple departments.”

"Chimney’s solution isn’t the hardest to implement, plus there’s some revenue on the other side of that. There’s a really slow hanging fruit from a revenue potential standpoint."

"This partnership represents our commitment to delivering cutting-edge financial services and a best-in-class seamless digital experience to our members, and we couldn’t be more excited.”

“Integrating Chimney’s MyHomeTracker solution into our digital banking platform empowers users with valuable insights about their home while also delivering personalized financial education and offers, all seamlessly within their digital banking experience.”

"Financial education is key—and our partnership with Chimney will soon empower homeowners with personalized financial insights, helping them reach their financial goals by delivering the resources they need to maximize their home’s value and equity.”

“Alkami believes innovation unlocks new growth opportunities and enhances account holder experiences. Chimney’s platform exemplifies this and delivers a tool that supports homeowners’ financial journeys and deepens relationships.”

"My father in law is one of the most quiet and anti change people in the world. He loves the MyHomeTracker so much that he's actually moving all of his finances to financial plus because his other credit unions are not doing this type of thing.”

“I don't have to go out to Zillow anymore. I don't have to do that. I just have to open up my, you know, my online banking and we're good to go. Which is fabulous.”

"The staff have all been so friendly and knowledgeable. The calculators are java script and not iframes. The kickoff meetings have been super informative. The analytics we receive from your calculators are like nothing we have ever seen before in a calculator.”

"I do a lot of onboarding and working with vendors, and I think this one was the simplest out of all of them. We got exactly what we wanted out of this relationship and engagement with Chimney. We really needed updated calculators. And who better than Chimney to pull that off?”

"Chimney calculators are very easy to embed on the page, work great, and match up with our offerings. They've been really easy to use and it's been cool to see some applications coming through them as well."

"Our application growth for pages with calculators continues to show their value. The Chimney team is awesome to work with and continue to be amazing partners."

“The setup experience with Chimney has been fantastic—super intuitive on the back end and incredibly easy to integrate into our site.”

“Why try to reinvent the wheel when there’s already a capability in the marketplace to immediately begin creating value?”

“Our partnership with Chimney was important to give our customers tools to understand how our banking products can impact their financial journey. Through Chimney’s tools, we’re seeing an 8% CTR from website visitors.”

“We sought a vendor that could act as an extension of our team, fostering increased collaboration and a free flow of ideas to develop solutions that enhance our users' digital experience.”

“Chimney’s technology stood out because it’s simple, actionable, and deeply integrated with how our members already use our digital banking app today. Chimney is delivering a cross-functional tool that benefits multiple departments.”

"Chimney’s solution isn’t the hardest to implement, plus there’s some revenue on the other side of that. There’s a really slow hanging fruit from a revenue potential standpoint."

"This partnership represents our commitment to delivering cutting-edge financial services and a best-in-class seamless digital experience to our members, and we couldn’t be more excited.”

“Chimney just delivers, the technology is great to work with and the team is even better.”

“We know the engagement is better than before we started with Chimney.”

“Our developers mentioned how easily these calculators were to work with and implement when we redesigned our website this year.”

“The backend of the product is easy to understand and use as well, which made the learning curve a nonissue.”

“The calculators are instrumental in building out our vision for being an educational resource to those who are looking to better understand the world of banking. Everyone at First Foundation was very excited about the features and functionality that the calculators brought.”

"Our application growth for pages with calculators continues to show their value. The Chimney team is awesome to work with and continue to be amazing partners."

“We sought a vendor that could act as an extension of our team, fostering increased collaboration and a free flow of ideas to develop solutions that enhance our users' digital experience.”

"This partnership represents our commitment to delivering cutting-edge financial services and a best-in-class seamless digital experience to our members, and we couldn’t be more excited.”

“We know the engagement is better than before we started with Chimney.”

“Our developers mentioned how easily these calculators were to work with and implement when we redesigned our website this year.”

“The backend of the product is easy to understand and use as well, which made the learning curve a nonissue.”