2x Lift: How All In Credit Union Converts Members Online

August 3, 2023

At Chimney, it's no secret we believe in empowering credit union members with robust, easy-to-use financial tools. We've had the pleasure of partnering with All In Credit Union to integrate our financial calculators into their website.

The question we get often is: How different are Chimney calculators? How much lift will we see by upgrading to Chimney calculators?

The results speak for themselves: All In Credit Union's Auto Loan Calculator is converting at 2x the national average.

What are your product pages converting at? All In Credit Union uses their Auto Loan calculator to convert website visitors into applications at 5%! That is more than double the national average.

Setting the Stage:

In August 2022, All in Credit Union embarked on a journey to enhance their member experience online. Recognizing the importance of member engagement and delivering a best-in-class experience, Todd Peeples, SVP of Sales and Lending, led the charge to integrate Chimney’s financial calculators into their website.

"Part of my job is to find the best tools and best partners to help us better serve our members. Initially I underestimated the impact financial calculators could have. I saw them as just another tool. But after seeing the engagement and the difference they've made in our members' financial understanding, I realize their true importance."

Todd Peeples, SVP of Sales and Lending

What are the 4 Reasons All In Credit Union upgraded to Chimney financial calculators?

Most financial calculators are outdated and don’t provide much value to members. All In Credit Union decided to upgrade because they wanted to break through the noise.

"We're living in a digital world, and we've got to offer our members top-notch online tools. These calculators have done more than just get people clicking - combined with our online application workflow, they've taken our website to a whole new level. Now, every visit to our site is a chance for our members to learn something new about their finances."

Todd Peeples, SVP of Sales and Lending
  1. Personalizing the Member Experience: Financial calculators are interactive tools that help members understand their financial situation and the products they may be considering. A calculator can serve thousands of people in one day.
  2. Increasing Website Conversions: Chimney’s financial calculators move members directly from financial calculators into applications - this member journey is crucial for increasing website conversions.
  3. Improving decision-making for members: Calculators help members make better financial decisions. For example, loan calculators can provide insights into monthly payments, total interest paid over the life of a loan, and how long it will take to pay off a loan.
  4. Beating the competition: By offering user-friendly and valuable tools on its website, All In gained a competitive advantage over other institutions that are still offering old tools.

"In this digital age, providing robust, easy-to-use tools for our members is crucial. The calculators have not only engaged users but also elevated the member experience, creating a more enriching and educational experience for our members."

Todd Peeples, SVP of Sales and Lending

Some things we loved about working with Chimney:

All In Credit Union loved working with Chimney due to our commitment to providing innovative technology. The Credit Union also appreciated Chimney's deep understanding of the credit union's needs, particularly in terms of ADA compliance, SEO value, and enhancing members' financial literacy.

Implementation and Support

The team at Chimney worked closely with All In Credit Union to ensure a seamless integration process. Chimney provided comprehensive support, ensuring the calculators complemented the credit union's digital infrastructure and user interface. This was a low lift implementation and the calculators were ready to go in one day!

Customization and Branding

New calculators often offer more opportunities for customization and branding. All In is able to modify the look and feel of the calculators to match the brand identity, creating a more consistent and professional appearance.

SEO (Search Engine Optimization)

SEO is all about making sure your website shows up in search engine results when people look for financial services. A well-optimized site can attract more visitors, increase brand visibility, and drive membership growth. But most financial tools are iFrames and don’t provide any SEO value, Chimney’s do.

"One of the things I truly appreciate about Chimney's calculators is their JavaScript embedding. This is a game-changer! It means our website gets the SEO value it deserves, helping us reach more potential members. It's such a smart and modern approach compared to the traditional iframe method."

Todd Peeples, SVP of Sales and Lending

ADA Compliance

As credit unions serve all members of the community, websites must be accessible to everyone, including those with disabilities. ADA (Americans with Disabilities Act) compliance ensures that all website features and content are accessible, providing an inclusive digital experience. It's not just the right thing to do - it's also legally required and can protect against potential lawsuits.

Support and Updates: With the old financial calculators on most websites, things tend to break which means you have to invest development resources to fix them. With Chimney, All In Credit Union can often count on ongoing support and updates from Chimney. This ensures that the calculators remain up-to-date, secure, and functional, reducing the risk of technical issues that can frustrate members and staff.

“These tools don’t just look great, they’re generating leads and applications for us. Over the last 30 days, our Certificate of Deposit calculator has seen a click through rate at 17%”

Todd Peeples, SVP of Sales and Lending

All in Credit Union greatly enjoyed working with Chimney.io due to their commitment to providing powerful, user-friendly financial calculators and their top-notch customer support. They also appreciated Chimney's deep understanding of the credit union's needs, particularly in terms of ADA compliance, SEO value, and enhancing members' financial literacy.

Can we help you at as well?

Reach out to sales@chimney.io to learn more.

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