🚀 Intro to Chimney Home: Turn Your App Into the #1 Source for Home Loans

In a world where 80% of mortgage-ready homeowners don’t borrow from their primary financial institution, Chimney Home exists to flip that stat on its head. This is not another widget. It’s your new growth engine—a low-lift, high-impact platform that transforms your digital banking experience into your #1 source of home loans.

🔥 Why Financial Institutions Choose Chimney Home

� Drive Real Loan Growth With Less Work

Chimney Home helps you identify, engage, and convert borrowers—all within your existing app infrastructure. No more missed opportunities. No more flying blind.

• Get Better Data: Access real-time home values, lien data, equity, and mortgage info.
• Convert More Leads: Target the right member at the right time with personalized loan offers.
• Automate Everything: From campaign deployment to loan triggers, Chimney runs in the background, 24/7.

Institutions using Chimney see 2x application completion rates and 25% higher pull-through rates.

🙋‍♂️ The Key Personas Who Buy Chimney

Chimney wins when we align to one of these three roles:

• Chief Marketing Officer / VP Digital: They want to increase MAUs, own member engagement, and improve NPS.
• Chief Lending Officer / VP Consumer Lending: Their mandate is clear—drive more qualified applications and reduce fallout.
• Product or Innovation Teams: Seeking fast-to-deploy, easy-to-measure tools that don't eat up engineering resources.

💡 Why Homeowners Love Chimney Home

Homeowners aren’t looking for a mortgage. They’re looking for confidence, control, and clarity. Chimney Home delivers:

• Track Their Home Value — Stop going to Zillow.
• See Equity & Borrowing Power — Personalized to your lending criteria.
• Understand Their Options — In-app education & calculators.
• Act on Offers — Refi, HELOC, debt consolidation and more—all inside your app.

65% of homeowners using Chimney log in monthly. And those users are 3-4x more likely to apply for a loan.

💥 The Metrics That Matter

Here’s how we move the needle:

KPIImpactLoan VolumeUp to $300M in HELOC/refi opportunities identified in 90 daysPull-Through RateIncreased from 45% to 70%MAUs & App Engagement3.5x higher engagement than standard banking featuresCross-Sell RatioBoosted by turning equity insights into timely offersTime SavingsLoan officer research time cut by 60%

🔧 The Features That Power It All

🏡 MyHomeTracker

Turn your app into a must-have with real-time insights:

• Home Value & Equity Tracker
• In-App Offers
• Embedded Education
• Fully SSO-enabled digital widget

🎯 Targeted Offers

Deploy automated, personalized campaigns:

• Refi, HELOC, Renovation, Insurance, Emergency Savings
• Based on real-time data: LTV, rate comparisons, lien position, and more

📊 Property Intelligence

See everything, miss nothing:

• Full borrower profiles: home value, liens, lender, equity
• Predictive triggers: who’s most likely to borrow, refinance, or switch lenders
• Built for CRM, LOS, digital, and marketing systems

⚔️ What Sets Us Apart

Other vendors (like SavvyMoney, Array, or third-party AVM vendors) give you pieces. Chimney gives you the whole puzzle:

CompetitorChimney Wins By…ZillowKeeping your members in your app instead of theirsArray/SavvyMoneyAdding property intelligence, not just credit dataManual OutreachAutomating it based on real-time triggersLegacy ToolsBringing a modern, clean UX that members actually use

🧠 The Takeaway

Chimney Home isn't just a feature—it's a strategy. It’s how you win wallet share, boost retention, and finally turn digital banking into the growth channel it was meant to be.

If 50% of your members have a mortgage elsewhere, ask yourself: What are you doing to win them back?

Let’s fix that. Starting now.

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