🚀 Intro to Chimney Home: Turn Your App Into the #1 Source for Home Loans

In a world where 80% of mortgage-ready homeowners don’t borrow from their primary financial institution, Chimney Home exists to flip that stat on its head. This is not another widget. It’s your new growth engine: a low-lift, high-impact platform that transforms your digital banking experience into your #1 source of home loans.

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🔥 Why financial institutions choose Chimney Home

Chimney Home helps you identify, engage, and convert borrowers - all within your existing app infrastructure. No more missed opportunities. No more flying blind.

• Get Better Data: Access real-time home values, lien data, equity, and mortgage info.
• Convert More Leads: Target the right member at the right time with personalized loan offers.
• Automate Everything: From campaign deployment to loan triggers, Chimney runs in the background, 24/7.

Institutions using Chimney see 2x application completion rates and 25% higher pull-through rates.

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🙋‍♂️ The key personas who buy Chimney

Chimney wins when we align to one of these three roles:

• Chief Marketing Officer / VP Digital: They want to increase MAUs, own member engagement, and improve NPS.
• Chief Lending Officer / VP Consumer Lending: Their mandate is clear: drive more qualified applications and reduce fallout.
• Product or Innovation Teams: Seeking fast-to-deploy, easy-to-measure tools that don't eat up engineering resources.

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💡 Why homeowners love Chimney Home

Homeowners aren’t looking for a mortgage. They’re looking for confidence, control, and clarity. Chimney Home delivers:

• Track Their Home Value — Stop going to Zillow.
• See Equity & Borrowing Power — Personalized to your lending criteria.
• Understand Their Options — In-app education & calculators.
• Act on Offers — Refi, HELOC, debt consolidation and more, all inside your app.

65% of homeowners using Chimney log in monthly. And those users are 3-4x more likely to apply for a loan.

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💥 The metrics that matter

Here’s how we move the needle:

KPI                                                         Impact

Loan Volume                                  Up to $300M in HELOC/refi opportunities identified in 90 days

Pull-Through Rate                          Increased from 45% to 70%

MAUs & App Engagement            3.5× higher engagement than standard banking features

Cross-Sell Ratio                             Boosted by turning equity insights into timely offers

Time Savings                                  Loan officer research time cut by 60%

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🔧 The features that power it all

My Home Tracker

Turn your app into a must-have with real-time insights:

• Home Value & Equity Tracker
• In-App Offers
• Embedded Education
• Fully SSO-enabled digital widget

Targeted Offers

Deploy automated, personalized campaigns:

• Refi, HELOC, Renovation, Insurance, Emergency Savings
• Based on real-time data: LTV, rate comparisons, lien position, and more

Property Intelligence

See everything, miss nothing:

• Full borrower profiles: home value, liens, lender, equity
• Predictive triggers: who’s most likely to borrow, refinance, or switch lenders
• Built for CRM, LOS, digital, and marketing systems

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⚔️ What Sets Us Apart

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Competitor                                   Chimney Wins By…

Zillow                                           Keeping your members in your app - not theirs

Array / SavvyMoney                  Adding property intelligence, not just credit data

Manual Outreach                       Automating engagement with real-time triggers

Legacy Tools                              Delivering a modern, clean UX that members actually use

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🧠 The Takeaway

Chimney Home isn't just a feature - it's a strategy. It’s how you win wallet share, boost retention, and finally turn digital banking into the growth channel it was meant to be.

If 50% of your members have a mortgage elsewhere, ask yourself: What are you doing to win them back?

Let’s fix that. Starting now.

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