In today’s competitive lending landscape, financial institutions need every advantage to better serve members, increase loan volume, and stay ahead of competitors. One of the most valuable—but often underutilized—tools in this effort is real-time property data.
Most financial institutions rely on credit scores and and bulk data providers but here's the thing...
These sources give amazing insights but they are still missing vital information like home values and available equity!
By leveraging Chimney’s comprehensive property and homeowner data, banks and credit unions can create more targeted marketing campaigns, personalize loan offers, and capture lost business from competitors—all while enhancing the digital banking experience.
Here’s how financial institutions can use property data to increase loan growth, improve engagement, and drive revenue.
Traditional marketing efforts often rely on broad demographic data or outdated credit reports, making it difficult to reach the right borrowers at the right time. Chimney’s real-time property data gives financial institutions accurate insights into home value, available equity, and mortgage details—allowing them to create highly personalized loan offers.
🔹 Use Case: A credit union can identify members with high home equity and automatically generate targeted HELOC offers. Instead of mass emails, they can send personalized messages like:
"Your home equity just increased by $35,000—unlock a lower-rate HELOC today!"
🎯 The Impact: More relevant offers lead to higher response rates, improved conversion rates, and greater loan volume.
Many homeowners already have mortgages or HELOCs—but that doesn’t mean they should stay with a competitor. With Chimney’s competitive loan intelligence, financial institutions can identify:
🔹 Use Case: A bank notices that 15% of its members have mortgages with a competitor at higher interest rates. Using property data, they can proactively offer those members a refinancing deal—before the competitor does.
🎯 The Impact: Proactively targeting members with better rates and refinancing opportunities increases loan retention and grows portfolio share.
Homeowners check their home value as often as they check stock prices. By embedding Chimney’s home equity tracker into digital banking apps, financial institutions can keep members engaged while opening the door to new lending opportunities.
🔹 Use Case: A credit union integrates a home value tracker in its mobile app. Every time a member logs in, they see their updated home value and available equity—alongside prequalified offers for HELOCs, cash-out refinancing, or mortgage refinancing.
🎯 The Impact:
Manually creating loan marketing campaigns is time-consuming, and generic mass emails don’t drive results. Chimney’s automated campaigns use real-time home data to generate and deliver personalized loan offers—without constant marketing oversight.
🔹 Use Case: A digital team sets up an automated HELOC campaign targeting homeowners with at least $50,000 in tappable equity. The system automatically triggers personalized emails and in-app notifications when home values change.
🎯 The Impact:
Data-driven decision-making is the key to smarter lending. Chimney’s performance tracking tools help financial institutions monitor how property data impacts loan growth—allowing them to refine strategies in real time.
🔹 Use Case: A marketing team analyzes which loan offers get the most clicks, applications, and conversions. They adjust messaging and targeting based on live data insights, ensuring better results with every campaign.
🎯 The Impact: More effective marketing, higher conversion rates, greater loan portfolio growth.
Financial institutions that leverage real-time property and homeowner data gain a competitive edge in the lending market. From precision marketing and automated campaigns to home equity tracking and competitive loan intelligence, Chimney’s data solutions empower banks and credit unions to engage members, increase loan volume, and drive revenue growth.Want to see how Chimney can help your institution use property data to win more loans?
.jpg)
