In response to rising competition from fintechs and big banks, three forward-thinking financial institutions partnered with Chimney to launch MyHomeTracker, a digital homeowner engagement tool. In just 90 days, the institutions achieved 30% enrollment, 60% monthly engagement, and 5% click-throughs to loan applications—proving the power of personalized, always-on digital tools in driving meaningful results and re-establishing trust with homeowners.
This case study covers three regional financial institutions that shared similar challenges:
Each institution had a large base of homeowner account holders but lacked the digital tools necessary to compete with modern consumer expectations.
Without digital tools, financial institutions were relying on loan officers to engage thousands of customers—an approach that simply doesn't scale. Homeowners increasingly turned to fintechs and aggregators for financial guidance.
Institutions lacked real-time insights into equity, home value, or loan-readiness, making timely engagement virtually impossible.
Teams were spending 15–20 hours per month running outdated marketing campaigns with limited effectiveness. Meanwhile, consumers used external apps like Zillow or SoFi for guidance.
A modern homeowner dashboard embedded directly in the institution’s digital banking experience, offering:
For less than the cost of a single loan officer, Chimney deployed 24/7 digital tools that supported marketing, lending, and digital teams:
Chimney provided full white-labeled branding, seamless CRM integration, and customizable loan targeting logic—all with minimal tech lift.
Within the first 90 days across the three partner institutions and 10,000 enrolled homeowners:
Metric Result
Adoption 30% of homeowners enrolled
Engagement 60% return monthly for updates
Conversions 5% clicked into a loan product application
Satisfaction 85% “very satisfied” with the new digital tools
This showed measurable improvement in customer engagement, retention, and loan funnel performance—outpacing legacy marketing approaches.
“Homes are the most valuable financial assets most people will ever own. It makes zero sense that none of the data or insights associated with that asset are available within modern digital banking interfaces.”
— Alex Johnson, Fintech Takes
“The power of Chimney’s solution is undeniable.”
— Nick Evens, President & CEO, CURQL Collective
This case underscores how financial institutions can:
Interested in learning how MyHomeTracker can work for you? Contact Sales@Chimney.io to see how these numbers would translate for your specific institution and how quickly you can begin building your digital home loan pipeline.
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