Why Work With Chimney?

January 1, 1970

Success is different for every business, but the ability to find new customers and guide them through the buying process is core to the success of any business.

What value do we provide?

We focus on delivering value across three core pillars:

  1. Customer Journey: We allow you to tap into new audiences and unlock revenue streams by finding and converting more qualified website visitors through your digital channels.
  2. Customer Experience: We ensure your website visitors have an amazing experience and find the answers they're looking for.
  3. Digital Transformation: We provide modern tools that you can publish on any of your website in minutes — no coding required.

Customer Journey - How will you help us win more customers?

The customer journey, simplified, is a series of questions that your future customers need answered. We help you provide financial guidance at every stage of the buying process. Whether it’s getting more people to your website at the top of the funnel, engaging visitors once they’re on your website with interactive tools, or converting qualified leads at the bottom of the funnel by generating more applications, we can help.

Our customers measure success through leads at the top of the funnel all the way through to conversions, applications, and online account openings. We help you with:

  • Awareness - Show up in search results and get more people to the website with SEO-optimized tools with priority keywords to generate leads. SEO-friendly JavaScript allows content to be crawled and indexed instead of iFrames (which provide no SEO value).
  • Consideration - A thoughtfully designed experience keeps people engaged throughout the funnel. Our tools provide the right information at the right time, meaning can people find the answers they’re looking through interactive and personalized experiences.
  • Conversion - Use customer CTAs to increase applications, capture email, or send people to a “contact a banker.” Wherever you want to send people on the customer journey, now you can!

Digital Experience - How will you help us provide a better customer experience?

The customer experience is the sum of all the touch points someone has with your company. We allow you to provide a simple, modern, on-brand experience across your digital channels. Your customers are looking for answers at life’s biggest moments, we allow you to provide those answers with interactive tools that are beautifully designed, easy to use, and simple to understand. 

Our customers measure this through NPS, time on site, pages per visit, and average engaged time on site. Our tools are:

  • Beautifully designed - Modern design whitelabeled with your branding. 
  • Easy to use - ADA compliant and mobile-first design, for mobile, tablet, and desktop.
  • Simple to understand - Easy to understand results, charts, and graphs.

Digital Transformation - How will you put us in control of our digital tools?

Digital transformation is about owning your technology, not letting your technology own you. We’ve simplified everything to put you in control with the industry’s only Financial Guidance Platform — meaning no more long developer queues and complicated code installs. Now you can launch, manage, and measure beautiful financial tools in one place.

Our customers measure this through operational efficiency, developer hours, ease of use, and hours saved. We help you:

  • Launch - Install beautiful on-brand calculators in minutes from our template library.
  • Manage - Update one calculator or your entire library in one place, in seconds.
  • Measure - See how many leads you’re generating with real-time analytics and UTM tracking.

What problems do we solve? 

The competitive landscape for financial institutions is getting more crowded by the day. Our customers love working with us because we allow them to attract, engage, and convert new customers and members across the entire funnel.

One of the biggest challenges digital marketers at financial institutions face is how to win more customers online:

  • Problem 1: "We're not getting enough qualified traffic to our website."
  • Problem 2: "We're not seeing enough engagement across our digital channels."
  • Problem 3"We're not converting enough traffic into leads and applications."
  • Problem 4: "We're using frustrating marketing technology that wastes our time and money."

Problem 1 (Top of the funnel) Lack of qualified traffic

How we help you increase traffic + SEO: Generate more organic traffic and rank higher for key terms by publishing indexable, SEO-friendly content. Success metrics include:

  • Increased website traffic
  • Higher SEO rankings
  • Repeat visitors
  • Share of voice
  • Paid vs. organic SEO
  • Competitive SEO

Problem 2 (Middle of the funnel) Not enough engagement online

How we help you improve the digital experience: Become a trusted resource and build deeper relationships by providing answers across key life moments. We measure success by:

  • Website engagement
  • Time on site
  • Bounce rate
  • Repeat traffic
  • Email click-through rates
  • Social media shares + likes

Problem 3 (Bottom of the funnel) Not enough qualified leads & conversions

How we help you generate more qualified leads: Support the entire journey by providing people with the right information, in the right place, at the right time.

  • Increase in online applications + pre-qualifications
  • More online accounts opened
  • Decreasing cost per lead
  • Qualified leads passed on to bankers/loan officers
  • Landing page conversions
  • Appointments scheduled

Problem 4 (Digital Transformation) Frustrating marketing technology

How we help you take control of your marketing technology: You can use our no-code platform without engaging your agency or a back-end developer.

  • Amount of money paid to developers/agencies to make updates to calculators 
  • Number of tickets filed for your agency to fix things
  • Opportunity cost for you to work on other projects

Every person that buys Chimney will get the primary value from one of these areas. They most likely will get value in more than one (even potentially all four).

So now you know why we exist and how we can help. Up next? Dive into what your options are for calculators today.

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