Widgets

Turn content into conversion, automatically

Chimney Widgets are lightweight, floating tools that engage visitors in context—boosting engagement and driving leads without disrupting their experience.

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2X winner Finovate Best of Show

Trusted by 140+ leading financial intuitions

Real impact—without intrusive popups

Benefits

Widgets that work for every team

From marketing to lending, widgets deliver real-time value without taking resources off core projects.

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Before

After

Content Marketing

Static articles with little engagement and high campaign lift

Add interactive depth to articles—without redesigns

Digital Experience

Fragmented digital tools failing to meet homeowner needs

Address the digital needs of your key members and boost engagement with floating tools

Lead Gen

Incomplete data causing missed lead opportunities

Seamlessly capture leads with embedded CTAs

Product & UX

Clunky, one-off tools that break branding and add overhead

Deploy widgets site-wide, brand-aligned, with minimal overhead

Contextual Floating Tools

Pain: Static content leaves readers with no next step.

Solution: Widgets float unobtrusively in-context, suggesting calculators or tools while readers engage.

How Your Team Uses It: Add a widget to any blog or product page—no layout overhaul required.

Benefit: Convert attention into action without disrupting flow.

Targeted to Each Page

Pain: Generic CTAs feel out of context—and get ignored.

Solution: Widgets adapt to page content and user input—offering relevant insight at the moment.

How Your Team Uses It: Deploy the right widget on the right page—tailored to mortgage, auto, savings, and more.

Benefit: Deliver value—and capture leads—with personalization built in.

Brand-Aligned & Lightweight

Pain: Heavy pop-ups slow the page and damage brand trust.

Solution: Chimney Widgets are lightweight, customizable, and match your site’s style seamlessly.

How Your Team Uses It: Customize color, style, and text in the Chimney dashboard—then publish live.

Benefit: Engage users without sacrificing speed or aesthetics.

Built-in Lead Capture

Pain: Interactive tools that entertain don’t always convert.

Solution: Widgets include CTAs like “Apply Now” or “View Rates”—trackable and customizable.

How Your Team Uses It: Choose hard and soft CTA options; track UTM-enabled clicks in the dashboard.

Benefit: Every tool becomes a lead-generation opportunity.

Implementation

Go live in minutes—no developers needed

Schedule a demo

Turn content into conversion, automatically

Trusted by 140+ leading financial intuitions

Real impact—without intrusive popups

Widgets that work for every team

Contextual Floating Tools

Pain: Static content leaves readers with no next step.

Solution: Widgets float unobtrusively in-context, suggesting calculators or tools while readers engage.

How Your Team Uses It: Add a widget to any blog or product page—no layout overhaul required.

Benefit: Convert attention into action without disrupting flow.

Targeted to Each Page

Pain: Generic CTAs feel out of context—and get ignored.

Solution: Widgets adapt to page content and user input—offering relevant insight at the moment.

How Your Team Uses It: Deploy the right widget on the right page—tailored to mortgage, auto, savings, and more.

Benefit: Deliver value—and capture leads—with personalization built in.

Brand-Aligned & Lightweight

Pain: Heavy pop-ups slow the page and damage brand trust.

Solution: Chimney Widgets are lightweight, customizable, and match your site’s style seamlessly.

How Your Team Uses It: Customize color, style, and text in the Chimney dashboard—then publish live.

Benefit: Engage users without sacrificing speed or aesthetics.

Built-in Lead Capture

Pain: Interactive tools that entertain don’t always convert.

Solution: Widgets include CTAs like “Apply Now” or “View Rates”—trackable and customizable.

How Your Team Uses It: Choose hard and soft CTA options; track UTM-enabled clicks in the dashboard.

Benefit: Every tool becomes a lead-generation opportunity.

Go live in minutes—no developers needed

Launch

Install Chimney script in your site header or via GTM

Manage

From your dashboard, select a widget, style it, and choose where it appears

Measure

Publish—and watch engagement and conversions grow automatically

Turn content into conversion, automatically

Trusted by 140+ leading financial intuitions

Real impact—without intrusive popups

+10%

Content engagement uplift (average)

+9%

CTA clicks leading to apps or contact forms

+15%

Increase in on-page time after deploying widgets

Widgets that work for every team

Contextual Floating Tools

Pain: Static content leaves readers with no next step.

Solution: Widgets float unobtrusively in-context, suggesting calculators or tools while readers engage.

How Your Team Uses It: Add a widget to any blog or product page—no layout overhaul required.

Benefit: Convert attention into action without disrupting flow.

Targeted to Each Page

Pain: Generic CTAs feel out of context—and get ignored.

Solution: Widgets adapt to page content and user input—offering relevant insight at the moment.

How Your Team Uses It: Deploy the right widget on the right page—tailored to mortgage, auto, savings, and more.

Benefit: Deliver value—and capture leads—with personalization built in.

Brand-Aligned & Lightweight

Pain: Heavy pop-ups slow the page and damage brand trust.

Solution: Chimney Widgets are lightweight, customizable, and match your site’s style seamlessly.

How Your Team Uses It: Customize color, style, and text in the Chimney dashboard—then publish live.

Benefit: Engage users without sacrificing speed or aesthetics.

Built-in Lead Capture

Pain: Interactive tools that entertain don’t always convert.

Solution: Widgets include CTAs like “Apply Now” or “View Rates”—trackable and customizable.

How Your Team Uses It: Choose hard and soft CTA options; track UTM-enabled clicks in the dashboard.

Benefit: Every tool becomes a lead-generation opportunity.

Go live in minutes—no developers needed

Launch

Install Chimney script in your site header or via GTM

Manage

From your dashboard, select a widget, style it, and choose where it appears

Measure

Publish—and watch engagement and conversions grow automatically