Homeowner Engagement
Turn Digital Banking Into Your #1 Source for Home Loans
Game changing engagement - Home values, borrowing power, financial education, and personalized offers - automatically embedded in your digital banking app, via email, and real-time alerts.
2X winner Finovate Best of Show
Trusted by 140+ leading financial intuitions
Proven to engage and convert your homeowner audience
Benefits
Make it easier for every team to drive value
Chimney boosts engagement across product, digital, and revenue teams.
Before
After
Digital & CX
App logins only for balance checks / generic, static content
Increase logins and app stickiness with features homeowners love
Lending
No visibility into borrowing power, missed lending opportunities
Identify active homeowners ready to borrow or refinance
Marketing
Guesswork campaigns
Surface offers based on live equity and intent
Home Value Tracking: Homeowners check their home value more than their credit score
Pain: Homeowners rarely log in unless they need to—missing the opportunity to build habit and trust.
Solution: Chimney shows real-time home value and equity, updated monthly.
How Your Team Uses It: Promote this as a core feature in your mobile app to drive consistent engagement.
Real-Time Borrowing Power: Show people how much equity they can tap into
Pain: Most users have no idea what they qualify for, or how to take the next step.
Solution: Display personalized borrowing power using up-to-date equity and property data.
How Your Team Uses It: Let users explore home loan options inside the app—with zero friction.
Financial Education: Owning a home is complicated, we help make it easier to navigate
Pain: Borrowers delay action because they don’t understand the timing, the process, or the products.
Solution: Chimney delivers milestone-based education tied to common homeowner journeys—like refi, HELOC, or first purchase.
How Your Team Uses It: Help users learn, then convert—using lightweight, contextual content that removes friction.
Embedded Offers: Move from passive applications to always on digital engagement
Pain: Generic promotions go ignored. Poor timing kills conversions.
Solution: Chimney delivers personalized, in-app offers triggered by real borrower data—like equity thresholds, rate changes, and loan timelines.
How Your Team Uses It: Offers appear inside the experience or are sent via push, email, or SMS—automatically.
