Homeowner Enrichment
Property Data Is Your New Unfair Advantage
Get real-time insights on home value, equity, and mortgage status - so you can identify lending opportunities, personalize campaigns, and convert borrowers faster.
2X winner Finovate Best of Show
Trusted by 140+ leading financial intuitions
Benefits
Comprehensive data to power your real estate lending engine
Each team gets smarter, faster, and more efficient—with insights they’ll actually use.
Before
After
Data & BI
Credit-only views
Enrich CRMs and LOS with verified home, equity, and lien data
Lending
Missed refinance / HELOC triggers
Get pre-qualified, high-intent lead lists—delivered daily
Marketing
Guesswork campaigns
Run smarter campaigns using real-time equity and LTV data
Branch & Call Center
Limited visibility into customer needs
Empower your team to suggest products in person based on real time data
Digital Banking
Disconnected teams
Embed relevant, personalized offers inside your app
Step 1: Upload Your Account Holder List
Just send us a list of your members or customers. We’ll match them to the right properties using trusted public and private data sources.
Step 2: We Enrich the Data
We enhance every matched property with real-time valuations, equity insights, and predictive analytics — giving your team a powerful view of every homeowner in your portfolio.
Step 3: Deliver Offers and Engage Borrowers
We deliver targeted home lending offers directly to the right members — turning data into demand and generating high-intent mortgage and HELOC applications.
Data Enrichment: Give your team total visibility with zero extra effort
Pain: You don’t know what members own, only what they owe.
Solution: Enrich your data with verified home value, equity, and mortgage info.
How Your Team Uses It: Loan officers and marketers get full borrower profiles—automatically.
Predictive Analytics: Know who’s ready to borrow, before they apply
Pain: Your team doesn’t know who’s actually ready to borrow.
Solution: We score every borrower based on likelihood to transact in the next 3, 6, or 12 months.
How Your Team Uses It: Focus outreach only on those who are likely to say “yes.”
Competitive Loan Insights: Understand who is winning your loans and how to win them back
Pain: You don’t know which borrowers are paying other lenders and what their terms are.
Solution: We show you active 1st/2nd mortgages, balances, and estimated payoff dates.
How Your Team Uses It: Launch win-back campaigns with full transparency.
Market Research: Move into new markets with confidence
Pain: You’re guessing where demand exists.
Solution: Access home value and equity trends by zip, branch, or territory.
How Your Team Uses It: Plan growth strategies and campaigns with real geographic data.
Pre-Trigger Alerts: Get notified before the credit pull
Pain: You learn someone’s in-market after they apply elsewhere.
Solution: Get alerted when equity, LTV, or rate behavior signals borrower intent.
How Your Team Uses It: Proactively reach out before they shop competitors.
