🚀 Intro to My Home Value: Turn Your App Into the #1 Source for Home Loans

In a world where 80% of mortgage-ready homeowners don’t borrow from their primary financial institution, My Home Value (previously Chimney Home) exists to flip that stat on its head. This is not another widget. It’s your new growth engine: a low-lift, high-impact platform that transforms your digital banking experience into your #1 source of home loans.

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🔥 Why financial institutions choose My Home Value

My Home Value helps you identify, engage, and convert borrowers - all within your existing app infrastructure. No more missed opportunities. No more flying blind.

• Get Better Data: Access real-time home values, lien data, equity, and mortgage info.
• Convert More Leads: Target the right member at the right time with personalized loan offers.
• Automate Everything: From campaign deployment to loan triggers, Chimney runs in the background, 24/7.

Institutions using Chimney see 2x application completion rates and 25% higher pull-through rates.

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🙋‍♂️ The key personas who buy Chimney

Chimney wins when we align to one of these three roles:

• Chief Marketing Officer / VP Digital: They want to increase MAUs, own member engagement, and improve NPS.
• Chief Lending Officer / VP Consumer Lending: Their mandate is clear: drive more qualified applications and reduce fallout.
• Product or Innovation Teams: Seeking fast-to-deploy, easy-to-measure tools that don't eat up engineering resources.

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💡 Why homeowners love My Home Value

Homeowners aren’t looking for a mortgage. They’re looking for confidence, control, and clarity. My Home Value delivers:

• Track Their Home Value — Stop going to competitors.
• See Equity & Borrowing Power — Personalized to your lending criteria.
• Understand Their Options — In-app education & calculators.
• Act on Offers — Refi, HELOC, debt consolidation and more, all inside your app.

65% of homeowners using Chimney log in monthly. And those users are 3-4x more likely to apply for a loan.

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💥 The metrics that matter

Here’s how we move the needle:

KPI                                                         Impact

Loan Volume                                  Up to $300M in HELOC/refi opportunities identified in 90 days

Pull-Through Rate                          Increased from 45% to 70%

MAUs & App Engagement            3.5× higher engagement than standard banking features

Cross-Sell Ratio                             Boosted by turning equity insights into timely offers

Time Savings                                  Loan officer research time cut by 60%

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🔧 The features that power it all

Home Value Tracker

Turn your app into a must-have with real-time insights:

• Home Value & Equity Tracker
• In-App Offers
• Embedded Education
• Fully SSO-enabled digital widget

Targeted Offers

Deploy automated, personalized campaigns:

• Refi, HELOC, Renovation, Insurance, Emergency Savings
• Based on real-time data: LTV, rate comparisons, lien position, and more

Property Data

See everything, miss nothing:

• Full borrower profiles: home value, liens, lender, equity
• Predictive triggers: who’s most likely to borrow, refinance, or switch lenders
• Built for CRM, LOS, digital, and marketing systems

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⚔️ What Sets Us Apart

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                                                            Chimney Wins By…

Competitors                               Keeping your members in your app - not theirs

Manual Outreach                       Automating engagement with real-time triggers

Legacy Tools                              Delivering a modern, clean UX that members actually use

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🧠 The Takeaway

My Home Value isn't just a feature - it's a strategy. It’s how you win wallet share, boost retention, and finally turn digital banking into the growth channel it was meant to be.

If 50% of your members have a mortgage elsewhere, ask yourself: What are you doing to win them back?

Let’s fix that. Starting now.

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