Chimney Featured in York State of Fintech 2025

[The article below was originally published on yorkpublicrelations.com]

ATLANTA, Ga., Feb. 19, 2025 – York Public Relations, a global fintech PR and marketing firm, today published its 2025 State of Fintech report, providing a comprehensive look at banks’ fintech investment plans.

The survey was conducted by York Public Relations from November to December 2024. A total of 802 C-level executives at U.S. banks with assets ranging from $30 million to $7 billion participated in the survey, providing insight into whether banks plan to increase, reduce, or maintain investments, where those investments are targeted, why they are being made, and what criteria are used to select fintech partners.

Key findings from the 2025 survey include:

• Increased Fintech Spending Planned: Nearly 78% of U.S. banks plan to increase their fintech spending in 2025-2026.
• Integration Capabilities are Paramount: 44% of bank executives cite integration capabilities as the #1 criterion for selecting fintech partners. This highlights the critical need for seamless technology integration into existing banking systems.
• Digital Banking Solutions Lead Investment Priorities: 55% of respondents rank digital banking solutions as their top investment priority, driven by the need to grow deposits (48%), acquire new account holders (45%), and improve the customer experience (40%).
• Payments Technology is a Close Second: Payment technologies secured the second spot in banks’ investment priorities, with 33% of respondents ranking it as a top investment area.
• Operational Efficiency is a Key Driver: More than 35% of bank executives cite improving operational efficiency as their top objective for fintech partnerships.

“The goal of this survey was two-fold,” said Mary York, Founder and CEO of York Public Relations. “First, we wanted to better understand banks’ decision-making process to develop highly strategic programs that allow our fintech clients to succeed. Second, we saw this as an opportunity for both banks and fintechs to understand what technology is critical, and how banks’ peers are evaluating technology partnerships. Ultimately, our research identifies key fintech priorities for banks while simultaneously providing fintech companies with valuable insights into banks’ evaluation criteria. The findings are vital for informed strategic planning.”

The State of Fintech report also includes detailed analysis from York Public Relations, Q&A profiles with fintech executives, and contributed insights on key industry trends. Forty organizations, including fintechs, investment banks and advisory firms, participated in the annual report. Topics covered range from digital transformation and deposit growth strategies to compliance, cybersecurity, and the role of AI in banking.

The State of Fintech Report is available online. For more information or media inquiries, contact info@yorkpublicrelations.com.

About York Public Relations

York Public Relations is the nation’s leading public relations and marketing firm dedicated exclusively to financial institutions and fintechs. The firm offers Public Relations, Media Relations, Social Media Marketing, Content Marketing, Creative Marketing and Crisis Communication services. Total funding of its client base exceeds $2 billion and represents over 8,500 financial institutions. For more information, please visit www.yorkpublicrelations.com. For information regarding services, please contact us at info@yorkpublicrelations.com.

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