Home equity is one of the largest untapped growth opportunities on your balance sheet.
Yet non-bank lenders now originate the majority of home loans — outpacing traditional financial institutions.¹ Home Value Tracker helps you win that market back.
This is not another widget. It’s your new growth engine — a low-lift, high-impact platform that transforms your digital banking experience into your #1 source of home loans.
By embedding real-time property insights, equity visibility, and personalized lending offers directly into your white-labeled environment, you move from passive account servicing to proactive growth.
Here’s how it works — and what institutions are seeing as a result.
Home Value Tracker lives natively inside your digital banking environment. From the first interaction, homeowners gain immediate visibility into their property’s current value, estimated equity, and borrowing power.
There are no redirects, no external branding, and no friction between insight and action. Members see dynamic, personalized offers — such as HELOCs or refinancing options — informed by real, up-to-date property data. Educational guidance and contextual recommendations help them understand their options and move confidently toward next steps.
The result: informed homeowners and warmer, more timely lending conversations.
Home Value Tracker is built for financial institutions — specifically banks and credit unions — looking to activate equity within their existing homeowner base.
Institutions deploy it to:
Instead of sending members to outside apps or marketplaces, institutions keep both the insight and the lending opportunity within their own ecosystem.
Across the 180+ financial institutions we serve, Home Value Tracker consistently converts digital engagement into funded loan growth.
In one example, a partner institution transformed its digital banking platform into a passive loan engine. Within just 7 months, they generated $8.7M in potential loan volume.
The results:²
These are real, documented performance results — driven entirely from existing member relationships.
The lift is intentionally light.
Implementation requires minimal internal resources, and institutions are able to activate the platform without burdening IT or marketing teams. Once live, the system runs continuously in the background — updating home values, recalculating equity, and surfacing personalized lending opportunities automatically.
The result is a persistent, embedded growth channel — without operational drag.
In a fluctuating rate environment, traditional purchase-driven growth can slow. Home equity, however, remains one of the most significant balance sheet opportunities available to financial institutions.
Home Value Tracker allows you to activate that opportunity with precision. It deepens digital engagement, strengthens retention, and positions your institution as the trusted guide in one of your members’ most important financial decisions.
You already serve the homeowner.
Now you can fully activate the asset.
Ready to turn your digital banking platform into your #1 source of home loans?
¹ Motley Fool Money Research, Sep. 19, 2025.
² Based on Chimney data, 2025.
